Asian Hawkers Market, a first-of-its-kind celebration of Asian cuisine from across the Far East and South-East Asia, being organised from October 23-25, 2015, at the city’s busiest food and retail destination – Select Citywalk, Saket.
Take an amazing culinary journey from Tokyo to Bali via Sichuan and Yangon without stepping out of Delhi. The participating restaurants include the multi-award-winning
Neung Roi (Radisson Blu Plaza, NH8), Royal China, Mamagoto, Guppy by ai and Pan Asian (Sheraton New Delhi) as well as the ever-popular Jade (The Claridges),
dimsumbros, Asia 7 and En, among many others. And although food is dominant theme, it will not be the only defining feature of the Asian Hawkers Market.
The Asian Hawkers Market is the initiative of four well-known food impresarios —Siddharth ‘Sid’ Mathur, Director & Head of Food of the phenomenally successful Social and Food Consultant for My Square, Select Citywalk's food court; Atul Sikand, creator and curator of Facebook’s busiest Indian recipe-sharing group, Sikandalous Cuisine;Tanveer Kwatra, Executive Chef, Le Meridien Gurgaon; and acclaimed restaurant critic and food blogger, Sourish Bhattacharyya.
A range of entertainment options for the entire
family
The art of
entertaining, diversion, amusement and agreeable occupation of the mind is
referred to as entertainment. Wai Wai presents Asian Hawkers
Market is not your typical food festival where it’s only about the food. Here
we bring to you an experience that engages other senses of your body as well
that goes beyond your palette. We stimulate your ears by giving you a variety
of music listening options from singer song writers to bands to even DJs
playing various styles of music. For people across all ages we also have a
bunch of games you can engage with based on the theme of the food festival. We
also believe in engaging the audience to participate to make this a unique
experience and we have some activities that involve a lot of audience
participation so get ready to be engaged. Last but not the least we have
something that has never been seen before, well at least at a food festival for
sure! Look forward to a flash mob set across 3 days and catering to
entertainment needs to the fullest.
Keeping the Asian
spirit alive at Wai Wai presents Asian Hawkers Market will be a range of
entertainment options for the entire family. Apart from over four music acts
playing every evening, bring out the Bruce Lee in you with a special martial
arts game. From Hoolas, to Chopsticks to Arm Wrestling and even Dance Offs,
there will be never a dull moment for the three days. Just a taste of some of
the exciting stuff planned that you don't want to miss.
·
Wai Wai on board as presenting sponsor as Asian Hawkers Market
goes 20% gluten-free.
·
Entertainment package at first-of-its-kind food fest to feature
12 different genres of music.
POPULAR instant noodle brand Wai Wai has come on board as
the presenting sponsor of the Asian Hawkers Market, Delhi-NCR’s first-ever
public food festival dedicated to Chinese, Japanese and South-East Asian
cuisines, from October 23 to 25at the Select Citywalk, Saket.
Select Citywalk, Delhi-NCR’s busiest retail and dining
destination, is the venue partner of the food fiesta and global information
technology company HP is the co-sponsor and it will be present at the festival
with its ever-popular selfie booths. As many as 26 multi-award-winning
restaurants and one individual operator are participating in the Asian Hawkers
Market. Popular bar PCO and its partner, the members-only club A Ta Maison,
will run the exclusive liquor enclosure at the festival. Excise rules do not
allow liquor to be served in non-designated areas at public events.
Sharing these updates with the media at Sampan, Suryaa’s
rooftop Pan-Asian restaurant, the event organisers announced on
Friday that at least 20 per cent of the food served at the festival will
be gluten-free. The chefs from participating restaurants present at the
briefing reiterated this commitment individually in response to a query from a
representative of Gluten Free India.
“By becoming the first food festival to go partially
gluten-free, we have ensured that no one is left out of this first-of-its-kind
celebration of Japanese, Chinese and South-East Asian cuisine,” said Atul
Sikand, one of the festival organisers, and founder-administrator of Facebook’s
largest South Asian recipe sharing community, Sikandalous Cuisine.
Commenting on Wai Wai’s association with the event, Varun
Chaudhary, Executive Director, CG Corp Global, makers of the popular instant
noodles brand, said: “We at Wai Wai are delighted to be a part of the first
Asian Hawkers Market. The concept is completely in sync with our brand of
exploring the varied flavours of Asian cuisine. Through this forum we are
treating food lovers with an innovative avatar of Wai Wai.”
Wai Wai will have a stall at the Asian Hawkers Market
where it will for the first time showcase innovative and tasty ways to cook and
serve its products. The food festival’s entertainment curator, Divij Kaul of
Limn Entertainment, said the Asian Hawkers Market will feature 12 different
genres of music, fun theme games, live graffiti artists and “one surprise act”
on each day of the event.
Speaking at the media briefing, acclaimed food writer and
restaurant blogger Sourish Bhattacharyya said, “With 25 of the best names in
the Pan Asian cuisine circuit participating at our inaugural event, we are
definitely excited about what Delhi foodies have in store for them. Covering a
culinary journey from Tokyo to Bali, we have restaurants from Bercos to Yum Yum
Cha, including dimsumbros, Mamagoto, Neung Roi and Royal China, offering their
signature as well as out-of-menu
dishes at one venue. For the first time ever, we will see
gourmet food served street style. And to have this all at the city’s busiest
food and retail destination, Select Citywalk, Saket, is just perfect for those
coming for a day of food, fun and shopping.”
Meet the Organisers
Atul
Sikand is the
founder-moderator of Facebook’s most populous (more than 25,000, and counting!)
and busiest Indian recipe-sharing group, Sikandalous Cuisine. He’s also the
co-founder of the Delhi Gourmet Club, where he has successfully piloted
initiatives such as the Gourmet Passport, Top Chef Awards, Delhicious Week and
The Gourmet Studio.
Siddharth
‘Sid’ Mathur gave up the comforts
of a private banker’s job in London to pursue his real passion — to power
concept-driven standalone restaurants and food courts brands — and he already
has three of them on his busy plate: Social and Smoke House Deli in partnership
with restaurateur Riyaaz Amlani’s Impresario Entertainment and Hospitality
banner, and My Square at Select CITYWALK.
After having worked with
culinary greats such as Michael Bannerman, April Bloomfield, Fergus Henderson,
Philip Moucheil and Andreas Gober in gourmet city Melbourne, Tanveer Kwatra is the
Executive Chef of Le Meridien Gurgaon and a man of cutting-edge ideas, a taste
of which we got when he was running La Riviera, which is now shut for a
makeover. After driving the super successful launches of Latest Recipe, the
hotel's 24x7 restaurant, and the nightclub, iKandy, Tanveer has taken outdoor
banqueting to a different level of novelty that the city hadn’t experienced
before.
Op-ed food columnist and
restaurant critic of India Today Group’s daily newspaper Mail Today, Sourish Bhattacharyya is a
freelance writer, editorial consultant and blogger (www.indianrestaurantspy.com).
He is also EazyDiner’s Lead Critic for Delhi-NCR, Consulting Editor of BW
Hotelier and co-founder of the Delhi Gourmet Club.
About Wai Wai presents
Asian Hawkers Market
Wai Wai presents Asian
Hawkers Market, (23rd to 25th October at Select Citywalk)
is a first-of-its-kind celebration of Asian cuisine and culture from the Far
East and South-East Asia. This three day gala affair will see the best of
five-star and standalone restaurants come together to present the cuisines of
China, Korea, Japan, Myanmar, Thailand, Cambodia, Vietnam, Malaysia, Singapore
and Indonesia.
