An exclusive e- commerce platform for luxury shopping launched in India -Luxehues.com
- Affordable luxury & premium brands comes under one digital roof-
New Delhi November, 20th 2015 The Luxury Hues Group, a leading player with various businesses in the luxury space for over the last 6 years has now launched its new innovative venture in India over an e-commerce platform - Luxehues.com.
LuxeHues.com is an Online Portal exclusively showcasing the affordable Luxury brands of International Origin and Indian Designer brands.
Mr. Amit Dutta (Joint Managing Director, LuxeHues.com) said during the launch” “the consumption and consumerism in the luxe segment is on a significant upward trajectory. Luxehues envisages enabling access to affordable luxury & premium products at great value to the affluent Indian consumers”
The brands cut across a varied set of categories including but not limited to Apparels, Watches, Jewelry, Sports Accessories, Footwear, Eyewear, Handbags & Perfumes with focus on European & American Brands and Indian Designers
Luxehues works directly with Principal Brands, hence delivering significantly better value, quality and authenticity promise to its customers
Luxehues Positioning: The Unique Positioning of Luxehues.com allows brands to showcase their products and services exclusively on the platform and provide exciting offers for a limited period of time.
Whilst speaking at the launch Mr. Peter Raj kapoor (Joint Managing Director, LuxeHues.com) said, “Luxehues offers a unique e-commerce platform for bridge to luxury brands as well as premium and ethnic-wear, targeting an affluent segment of consumers.Luxehues.com offers participating brands a differentiated portal to clearly position themselves in a format they would feel most comfortable with”
Brands already associated with Luxehues.com are as like: SEIKO, SILVIO TOSSI, SWISSTEK, TAG Heuer, TISSOT, TW STEEL, TOBE, FCUK, Calvin Klein, GANT, Nautica, Accutone, Anna Simona, Auluxe, AYSSE, BALLY, BRILLIER,Java Plum, PHILIP STEIN, POON Switzerland, PORSCHE DESIGN, ROMANSON,SEAPRO, SEGWAY, etc. and many more
Target Customer: Affluent customer tech savvy from the age group of 30plus, residing in metros & top tier II Cities, with a household income of 60 lacs, goes on International Holiday once a year, who is Brand conscious look for “best” and well thought of brands.
About Luxehues Group
Luxury Hues Group (LH) business verticals are focused on partnering with organization offering premium product /services in India. LH provides a range of services including market assessment, profit pool estimation, product line assessment & straw man value proposition development, acquisition strategy, strategy for customer management & loyalty management for retail payments business in Asia. LH has industry’s best talent pool with significant operating experience in various leadership roles in the retail payment business. LH harnesses this expertise with innovative thinking and critical market insights thereby delivering precise recommendations. LH looks at delivering customized solution tailor made to meet client’s specific business objectives.
Luxury Hues Group covers the following companies under its umbrella: