Wednesday, 14 October 2015

Wai Wai presents Asian Hawkers Market

 Asian Hawkers Market, a first-of-its-kind celebration of Asian cuisine from across the Far East and South-East Asia, being organised from October 23-25, 2015, at the city’s busiest food and retail destination – Select Citywalk, Saket.

Take an amazing culinary journey from Tokyo to Bali via Sichuan and Yangon without stepping out of Delhi. The participating restaurants include the multi-award-winning
Neung Roi (Radisson Blu Plaza, NH8), Royal ChinaMamagotoGuppy by ai and Pan Asian (Sheraton New Delhi) as well as the ever-popular Jade (The Claridges),
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dimsumbrosAsia 7 and En, among many others. And although food is dominant theme, it will not be the only defining feature of the Asian Hawkers Market.

The Asian Hawkers Market is the initiative of four well-known food impresarios —Siddharth ‘Sid’ Mathur, Director & Head of Food of the phenomenally successful Social and Food Consultant for My Square, Select Citywalk's food court; Atul Sikand, creator and curator of Facebook’s busiest Indian recipe-sharing group, Sikandalous Cuisine;Tanveer Kwatra, Executive Chef, Le Meridien Gurgaon; and acclaimed restaurant critic and food blogger, Sourish Bhattacharyya.

A range of entertainment options for the entire family
The art of entertaining, diversion, amusement and agreeable occupation of the mind is referred to as entertainment. Wai Wai presents Asian Hawkers Market is not your typical food festival where it’s only about the food. Here we bring to you an experience that engages other senses of your body as well that goes beyond your palette. We stimulate your ears by giving you a variety of music listening options from singer song writers to bands to even DJs playing various styles of music. For people across all ages we also have a bunch of games you can engage with based on the theme of the food festival. We also believe in engaging the audience to participate to make this a unique experience and we have some activities that involve a lot of audience participation so get ready to be engaged. Last but not the least we have something that has never been seen before, well at least at a food festival for sure! Look forward to a flash mob set across 3 days and catering to entertainment needs to the fullest.
Keeping the Asian spirit alive at Wai Wai presents Asian Hawkers Market will be a range of entertainment options for the entire family. Apart from over four music acts playing every evening, bring out the Bruce Lee in you with a special martial arts game. From Hoolas, to Chopsticks to Arm Wrestling and even Dance Offs, there will be never a dull moment for the three days. Just a taste of some of the exciting stuff planned that you don't want to miss.

 Press Conference held by Wai Wai presents Asian Hawkers Market at Sampan, The Suryaa Hotel on 9th October, 2015

·        Wai Wai on board as presenting sponsor as Asian Hawkers Market goes 20% gluten-free.
·        Entertainment package at first-of-its-kind food fest to feature 12 different genres of music.
·        25 restaurants on board; PCO & ATM to run bar area; HP Selfie Booths to add colour.

POPULAR instant noodle brand Wai Wai has come on board as the presenting sponsor of the Asian Hawkers Market, Delhi-NCR’s first-ever public food festival dedicated to Chinese, Japanese and South-East Asian cuisines, from October 23 to 25at the Select Citywalk, Saket.

Select Citywalk, Delhi-NCR’s busiest retail and dining destination, is the venue partner of the food fiesta and global information technology company HP is the co-sponsor and it will be present at the festival with its ever-popular selfie booths. As many as 26 multi-award-winning restaurants and one individual operator are participating in the Asian Hawkers Market. Popular bar PCO and its partner, the members-only club A Ta Maison, will run the exclusive liquor enclosure at the festival. Excise rules do not allow liquor to be served in non-designated areas at public events.

Sharing these updates with the media at Sampan, Suryaa’s rooftop Pan-Asian restaurant, the event organisers announced on Friday that at least 20 per cent of the food served at the festival will be gluten-free. The chefs from participating restaurants present at the briefing reiterated this commitment individually in response to a query from a representative of Gluten Free India.

“By becoming the first food festival to go partially gluten-free, we have ensured that no one is left out of this first-of-its-kind celebration of Japanese, Chinese and South-East Asian cuisine,” said Atul Sikand, one of the festival organisers, and founder-administrator of Facebook’s largest South Asian recipe sharing community, Sikandalous Cuisine.

Commenting on Wai Wai’s association with the event, Varun Chaudhary, Executive Director, CG Corp Global, makers of the popular instant noodles brand, said: “We at Wai Wai are delighted to be a part of the first Asian Hawkers Market. The concept is completely in sync with our brand of exploring the varied flavours of Asian cuisine. Through this forum we are treating food lovers with an innovative avatar of Wai Wai.”

Wai Wai will have a stall at the Asian Hawkers Market where it will for the first time showcase innovative and tasty ways to cook and serve its products. The food festival’s entertainment curator, Divij Kaul of Limn Entertainment, said the Asian Hawkers Market will feature 12 different genres of music, fun theme games, live graffiti artists and “one surprise act” on each day of the event.

Speaking at the media briefing, acclaimed food writer and restaurant blogger Sourish Bhattacharyya said, “With 25 of the best names in the Pan Asian cuisine circuit participating at our inaugural event, we are definitely excited about what Delhi foodies have in store for them. Covering a culinary journey from Tokyo to Bali, we have restaurants from Bercos to Yum Yum Cha, including dimsumbros, Mamagoto, Neung Roi and Royal China, offering their signature as well as out-of-menu

dishes at one venue. For the first time ever, we will see gourmet food served street style. And to have this all at the city’s busiest food and retail destination, Select Citywalk, Saket, is just perfect for those coming for a day of food, fun and shopping.”

Meet the Organisers

Atul Sikand is the founder-moderator of Facebook’s most populous (more than 25,000, and counting!) and busiest Indian recipe-sharing group, Sikandalous Cuisine. He’s also the co-founder of the Delhi Gourmet Club, where he has successfully piloted initiatives such as the Gourmet Passport, Top Chef Awards, Delhicious Week and The Gourmet Studio.

Siddharth ‘Sid’ Mathur gave up the comforts of a private banker’s job in London to pursue his real passion — to power concept-driven standalone restaurants and food courts brands — and he already has three of them on his busy plate: Social and Smoke House Deli in partnership with restaurateur Riyaaz Amlani’s Impresario Entertainment and Hospitality banner, and My Square at Select CITYWALK.

After having worked with culinary greats such as Michael Bannerman, April Bloomfield, Fergus Henderson, Philip Moucheil and Andreas Gober in gourmet city Melbourne, Tanveer Kwatra is the Executive Chef of Le Meridien Gurgaon and a man of cutting-edge ideas, a taste of which we got when he was running La Riviera, which is now shut for a makeover. After driving the super successful launches of Latest Recipe, the hotel's 24x7 restaurant, and the nightclub, iKandy, Tanveer has taken outdoor banqueting to a different level of novelty that the city hadn’t experienced before.

Op-ed food columnist and restaurant critic of India Today Group’s daily newspaper Mail Today, Sourish Bhattacharyya is a freelance writer, editorial consultant and blogger ( He is also EazyDiner’s Lead Critic for Delhi-NCR, Consulting Editor of BW Hotelier and co-founder of the Delhi Gourmet Club.

About Wai Wai presents Asian Hawkers Market
Wai Wai presents Asian Hawkers Market, (23rd to 25th October at Select Citywalk) is a first-of-its-kind celebration of Asian cuisine and culture from the Far East and South-East Asia. This three day gala affair will see the best of five-star and standalone restaurants come together to present the cuisines of China, Korea, Japan, Myanmar, Thailand, Cambodia, Vietnam, Malaysia, Singapore and Indonesia. 

                            Go ahead and enjoy the Asian Hawkers Market for sure:)

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